Carver W Reed & Co.
121 South 10th St.
Philadelphia, PA 19107
Corner Of
10th & Sansom Streets (215) 923-1443
Old Reliable
Established In 1860
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More Testimonials
PHILADELPHIA DAILY NEWS
Dec. 9, 1999
GIVE & TAKE ON JEWELERS ROW
By Ronnie Polaneczky
..."Look at this stuff - it's beautiful," says Irv, gesturing toward Carver Reed's windows, where Rolexes and diamond rings snuggle up against bejeweled bracelets and cuff links whose owners were unable to repay whatever money their baubles once netted them.
Dec. 9, 1999
GIVE & TAKE ON JEWELERS ROW
By Ronnie Polaneczky
..."Look at this stuff - it's beautiful," says Irv, gesturing toward Carver Reed's windows, where Rolexes and diamond rings snuggle up against bejeweled bracelets and cuff links whose owners were unable to repay whatever money their baubles once netted them.
Irv stops into the shop's small back office, where owner Tod Gordon greets a steady parade of odd customers the way Sam Malone did on "Cheers."
On any given day, Gordon will shoot the breeze one minute with a crusty character like Irv, then haggle the next with Jewelers Row merchants and the Hasids from New York's diamond district.
On any given day, Gordon will shoot the breeze one minute with a crusty character like Irv, then haggle the next with Jewelers Row merchants and the Hasids from New York's diamond district.
I don't want to keep you long, Tod," says Irv. "I know you're busy, this being shopping season and all."
"Nah, sit down," says Gordon. "What are you doing today? Dropping off the watch? Picking it up?"
"I'm picking it up. The ring, too," he says.
"Now, that's a gorgeous piece," says Gordon, looking at Irv's 2-carat diamond ring. "How was Thanksgiving? Good?"
"Yeah," Irv smiles secretively. "Had some fun. Nothing I can talk about, though.
"Nah, sit down," says Gordon. "What are you doing today? Dropping off the watch? Picking it up?"
"I'm picking it up. The ring, too," he says.
"Now, that's a gorgeous piece," says Gordon, looking at Irv's 2-carat diamond ring. "How was Thanksgiving? Good?"
"Yeah," Irv smiles secretively. "Had some fun. Nothing I can talk about, though.
"I don't wanna know," says Gordon. "What I don't know won't get me in trouble"
See ya next time, Irv," calls one of the Carver Reed clerks.
"Oh, I'll be back," he says, dreams of a future fling dancing like sugar-plums in his head. "You know that."...
"Oh, I'll be back," he says, dreams of a future fling dancing like sugar-plums in his head. "You know that."...
THE PAWNBROKER ....... PHILADELPHIA MAGAZINE...AUGUST 1994
Tod Gordon doesn't run just another sleazy pawnshop. Thank god.
"....The average pawnshop loan in Pennsylvania is 50 to 75 bucks, but transactions at Gordon's place average about $600, and he's brokered deals as high as $110,000.
....." Tod's shop is one of the most respected in the business", says Joe Leonard, owner of a South Street pawnshop.
...The ticket to Carver Reed's longevity has been a quirky,genteel ambience and tight lipped staff, a potent combination that's attracted an affluent clientele who'd rather die than let it be known that their messy divorce, kid's drug habit or reckless spending spree has gotten them into a financial jam.This is where a weeping, laid-off CEO knew he could borrow money against his wife's jewelry.....
.....It's where an indicted and broke politician brought his valuables before heading off to the Big House. It's where a former Dallas Cowboy unloaded his Super-Bowl ring - no questions asked. And it's where a chauffeured Rolls-Royce deposits a Chestnut Hill matron every year at tax time to pledge her gems, which she retrieves a month later when her mutual-fund interest check arrives in the mail. All of them know they'll be able to pawn their finery with a level of dignity not found at lesser shops....."
Tod Gordon doesn't run just another sleazy pawnshop. Thank god.
"....The average pawnshop loan in Pennsylvania is 50 to 75 bucks, but transactions at Gordon's place average about $600, and he's brokered deals as high as $110,000.
....." Tod's shop is one of the most respected in the business", says Joe Leonard, owner of a South Street pawnshop.
...The ticket to Carver Reed's longevity has been a quirky,genteel ambience and tight lipped staff, a potent combination that's attracted an affluent clientele who'd rather die than let it be known that their messy divorce, kid's drug habit or reckless spending spree has gotten them into a financial jam.This is where a weeping, laid-off CEO knew he could borrow money against his wife's jewelry.....
.....It's where an indicted and broke politician brought his valuables before heading off to the Big House. It's where a former Dallas Cowboy unloaded his Super-Bowl ring - no questions asked. And it's where a chauffeured Rolls-Royce deposits a Chestnut Hill matron every year at tax time to pledge her gems, which she retrieves a month later when her mutual-fund interest check arrives in the mail. All of them know they'll be able to pawn their finery with a level of dignity not found at lesser shops....."
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